During This Awareness Month, Parkinson Canada is calling for better care for those affected by the neurological disorder.

Jon Collins, a vice-president with the organization explains the big focus on their messaging in April is really around the issues of diagnosis and making sure people with Parkinson’s can access care in communities throughout the country.  He says the No Matter What campaign really speaks to what happens after someone is diagnosed and it’s their intentional effort to tell stories that are real, that are meaningful and that are motivated.  He notes they want people with Parkinson’s to feel seen in that content and that means really being honest and sometimes Parkinson’s is difficult but then celebrating the resilience people show in overcoming the symptoms.

Collins says around 100, 000 people live with Parkinson’s in the country, and the disease is on the rise.

Learn more about Parkinson Canada’s campaign by visiting www.parkinson.ca.