A well attended Tourism Summit was held last night to develop a strategy to increase tourism in our region. Travel Manitoba’s Colin Ferguson says it’s time to take the place brand they released last September Flin Flon The Water and The Wild and use it to market our community and they will be there to support us.
Economic Development Officer for Portage La Prairie Vern May explained how they coordinated stakeholders into an organized group under their brand Manitoba’s Island on the Prairies to successfully market the experience of Portage not only for tourism but economic development as well.
Community Futures Greenstone Manager Becky Cianflone said now that we have our brand we need to take the next step in furthering tourism here which is establishing a Flin Flon Destination Marketing Organization. She explains the structure that we determine for carrying out tourism and building tourism in our community is going to help identify those action items that we need to achieve those goals.
Cianflone reported tourism matters in a big way in our region with 1271 direct jobs and 28 million dollars in tax revenue from tourism in the north which is part of a 1.47 billion dollar industry across Manitoba.