CFAR Manager Dianne O’Brien spoke to the Flin Flon and District Chamber of Commerce yesterday on the importance of marketing. She said the people you are responsible to as a business person are your customers. She explained when you’re in marketing and in any sort of business if you can have the mindset of yourself, your employees and people around you to say what’s my name, who is by boss – my clients and my customers and who signs my pay cheque – my clients and my customers it changes the way you look at things, it changes the way you behave and relate to people on a daily basis because the truth is without clients or customers none of us are really in business.
O’Brien says the way you market your business depends on your attitude and mindset starting with the way your staff answer the phone and greet your customers. She adds you have to determine what’s important to them, develop a marketing plan and make sure your message raises their awareness which is where people make decisions.